Market Beet
February 9th, 2026
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East Coast
The Georgia growing region will start off the week with highs in the high-60s to mid-70s and then dipping into the 50s Saturday and Sunday. Lows are expected to fluctuate from mid-40s to mid-50s. Expect a moderate chance of rain toward the end of the week.
West Coast
The growing region of California will see a mostly-cloudy week with steady highs and lows in the low-60s and mid-40s respectively. Chance of precipitation is low.
Mexico
Mexico’s growing region can expect a beautiful week of sunshine and low chance of rain with highs in the mid-80s and lows touching the mid-40s.
Fruits
APPLES
Small sizes – especially Gala and Granny Smith – are in tight supply until fall.
AVOCADOS
With less demand and ample supply, avocado markets remain steady.
CITRUS
California Navels remain larger, keeping smaller sizes in tight supply. Consider a lead time of 4-5 days.
MELONS
A low yield of Mexican watermelon is putting pressure on price. Offshore supplies available.
PEARS
Pears are popular right now and in solid supply, but pricing pressure mounts.
PINEAPPLE
The market remains tight on pineapples, which are good quality. Ports expected to clear this week.
STRAWBERRIES
While supply improves heading into Valentine’s Day, the berry market remains tight following the Florida freeze.
Vegetables
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Asparagus
Supply is tight and putting pressure on price of Asparagus. But with slow demand, the market is expected to stay steady through Valentine’s Day.
Bell Peppers
Cold weather in Florida will slow production, but ample volume in other regions keeps supply strong. Expect conditions to apply pricing pressure through March.
Broccoli
Pricing faces pressure as supply tightens for broccoli.
Carrots
Supplies will be tight into late-February. Consider a 72-hour lead time.
EGGPLANTS
Expect tight supply to put pressure on price of eggplants as Florida season ends.
LETTUCE
Production is limited for Iceberg lettuce, applying pressure to pricing through February.
POTATOES
Smaller-count potatoes are tightening, but steady supplies match demand and quality.
SQUASH
Demand for squash moves to Mexico as Florida supply dwindles. Expect this to influence price through mid-March.
Tomatoes
The tomato market is tight due to cold weather, which is expected to freeze the crop. Expect pricing pressure into spring as Mexican growers fill in the gaps.