The Fresh Report
The Latest on Our Greatest
April 21st, 2025
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East Coast
Things are continuing to warm up this spring in the Southeast. Although the week will be mostly partly cloudy, highs will be in the upper 80s and reach as high as 90°F on Saturday and Sunday. Lows will be in the mid 60s consistently.
West Coast
The weather will be mostly cloudy this week in Salinas, CA. This will keep highs ranging from the mid 60s to upper 50s. Lows will stick tight around 47°F give or take not more than a degree.
Mexico
Mostly sunny skies in Ensenada this week, as always with consistent conditions. Highs will be in the upper 60s and lows will be in the lower 50s.
Vegetables
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Asparagus
Supplies are still tight (particularly on larger sizes) on both coasts due to unfavorable weather in Mexico. Peru is gradually ramping up to help alleviate that pressure, and domestic asparagus is coming on as well.
Green Beans
Warm weather has brought steady supply out of the Florida growing region and should continue this way for the time being.
Avocados
The market is still high with no immediate relief. Smaller sizes remain dominant, while larger fruit commands a premium. Currently elevated markets will persist until Mexico lets up. While California’s season has reached maturity with sizes in the 48ct and 60ct range, the region can’t sustain the market alone.
Lettuce
Iceberg: Despite transitional hiccups, quality remains above average and weights remain full. Production out of Salinas is steadily plentiful.
Leaf: Availability has been restored for green/red leaf and butter lettuce, and the market is firm. While there has been some minimal fringe and tip burn, quality is excellent from everything to weight and texture. Romaine hearts remain steady.
Tender Leaf: Overall quality for arugula, spinach, and cilantro remains good due to ideal weather in the Salinas region. Market is steady.
Leaf: Availability has been restored for green/red leaf and butter lettuce, and the market is firm. While there has been some minimal fringe and tip burn, quality is excellent from everything to weight and texture. Romaine hearts remain steady.
Tender Leaf: Overall quality for arugula, spinach, and cilantro remains good due to ideal weather in the Salinas region. Market is steady.
Broccoli
Supplies continue to be good with great quality as well. Market is steady.
Onions
VIDALIA ONIONS ARE HERE!
Locally grown Vidalia onions are now available out of South Georgia! Domestically, storage supplies are strong, with ample availability of red and yellow onions. Jumbo white onions remain slightly limited, but overall market conditions are stable.
Cauliflower
Supplies may be momentarily tight due to a gap in transition, but expect things to even out in the coming weeks.
Peppers
While Florida moves from southern to northern growing regions, we have average quality and more choice fruit available. Nogales’ season is ending, but Coachella will begin in May. Supply will be just adequate for the next couple of weeks.
Celery
Supplies are full and favorable for the large sizes with ideal conditions coming out of Salinas.
Potatoes
MARCH IS PRIME POTATO SEASON!
Market conditions are ideal with plentiful storage supply out Idaho, where sizing and quality is optimal. The next couple of months are a wonderful time for potatoes!
Corn
Warm weather has brought steady supply out of the Florida growing region and should continue this way for the time being.
Squash, Zucchini
The supply and quality of zucchini out of Florida’s growing regions is steady, but yellow squash is more limited with some scarring. New plantings should help things long term.
Cucumber
There is now steady supply from multiple growing regions with good quality across the board. South Florida is producing steadily and Georgia cucumbers are coming too.
Tomatoes
Supplies across most varieties are properly rebounding. Quality is great with larger fruit peaking.
Eggplant
Supply is currently light and sizing is trending smaller with fair quality. Crop out of Coachella should soon help to meet demand.
Fruits
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STRAWBERRIES
Volume continues to increase as temperatures rise in California with ideal weather. Post-Easter demand will cool down and good quality fruit will be plentiful.
MELONS
Cantaloupe: While tariffs may influence things overall, the market is still strong. The spring crop from Guatemala and Mexico is peaking at larger sizes. The domestic season should pick up in late April/early May.
Honeydew: While tariffs may influence things overall, the market is still strong. The spring crop from Guatemala and Mexico is peaking at larger sizes. The domestic season should pick up in late April/early May.
Watermelon: As the offshore season winds down, domestic melons are picking up this spring with good quality so far. Availability is leaning on the larger side and local watermelons are available now too.
Honeydew: While tariffs may influence things overall, the market is still strong. The spring crop from Guatemala and Mexico is peaking at larger sizes. The domestic season should pick up in late April/early May.
Watermelon: As the offshore season winds down, domestic melons are picking up this spring with good quality so far. Availability is leaning on the larger side and local watermelons are available now too.
BERRIES
Blackberries: Demand exceeds supply here as well as a result of an overall shortage. Due to poor weather in Central Mexico affecting quality, the USDA is rejecting some product at the border. Things will be relatively scarce until California and Florida properly begin their seasons.
Blueberries: Shortages are affecting the blueberry supply as well, but Florida has begun with some small volumes and Georgia is right around the corner as well. Supplies will improve across the board through April as multiple regions including California begin production.
Raspberries: Supplies remain limited due to gaps in production and lighter volumes, with steady demand. California will begin light production soon, barring weather conditions.
Blueberries: Shortages are affecting the blueberry supply as well, but Florida has begun with some small volumes and Georgia is right around the corner as well. Supplies will improve across the board through April as multiple regions including California begin production.
Raspberries: Supplies remain limited due to gaps in production and lighter volumes, with steady demand. California will begin light production soon, barring weather conditions.
PINEAPPLE
Supply remains tight, with peak volumes not expected until May. Costa Rican pineapples are in high demand, and rain through late-April may impact availability and pricing.
LEMONS, LIMES, ORANGES
Lemons: Markets are finally firming up as recent rain has helped the fruit size up and the smaller sizes are tightening.
Limes: Despite tariff pressure disrupting the Mexican market momentarily, the market is holding steady with quality fruit. Sizes are peaking far on the smaller side. Market will be active through Cinco De Mayo.
Oranges: Peak sizes have shifted to 72ct and 88ct as sizing meets expectations. It is a strong year for foodservice.
Limes: Despite tariff pressure disrupting the Mexican market momentarily, the market is holding steady with quality fruit. Sizes are peaking far on the smaller side. Market will be active through Cinco De Mayo.
Oranges: Peak sizes have shifted to 72ct and 88ct as sizing meets expectations. It is a strong year for foodservice.
STONEFRUIT
Imported stone fruit will soon be on its way out with domestic fruit to take over. Cherries will hit the market in late April and peaches, nectarines, and apricots will be right behind. Plums will come later no earlier than late May. The market for kiwi is steady.