The Fresh Report
The Latest on Our Greatest
February 17th, 2025
Loading...
East Coast
The Georgia growing region will experience mostly sunny conditions this week, with a brief bout of rain on Wednesday bringing noticeable temperature fluctuations. After Sunday’s rain, the week will start with highs in the mid to upper 50s and lows in the mid-40s. However, following Wednesday’s rainfall, highs will drop to the upper 40s and lower 50s, and lows will dip well below freezing.
West Coast
Despite cooler temperatures in the Southeast, Yuma will experience warmer weather with mostly clear skies. Highs will hover around 80 throughout the week, with lows ranging from the low to mid 50s.
Mexico
Baja will see similar consistency to the West Coast regions, with mostly sunny skies throughout the week and slightly warmer temperatures. Highs will remain in the mid-70s, and lows will stay around 60.
Vegetables
Loading...
Tomatoes
Tomatoes are steady with strong quality and ample supplies from both Mexico and Florida. Expect good availability and promotable volumes.
Eggplant
Supplies are limited following a peak in production. Florida is seeing steady but light harvests, while California is set to ramp up in April/May.
Asparagus
Supplies continue to improve on both coasts, with Mexico now producing a full range of sizes, including jumbo. As volumes increase, pricing is expected to ease.
Green Beans
Cold weather directly impacted yields in Florida but warm weather should soon restore any hiccups in production. Mexican volumes are stable though, so not as much worry here.
Avocados
Market conditions remain elevated, especially for larger sizes, due to tight harvests from Mexico. California’s season has begun lightly, with more supply expected later in February.
Lettuce
Iceberg: The market is stabilizing with better availability, and favorable weather is expected to continue improving supply.
Leaf: Romaine, red, and green leaf are seeing steady supplies. Some minor quality concerns, such as blistering and peel, are present, but overall quality is strong.
Tender Leaf: Arugula remains the tightest item in this category due to cold weather impacts, but supplies should rebound soon.
Leaf: Romaine, red, and green leaf are seeing steady supplies. Some minor quality concerns, such as blistering and peel, are present, but overall quality is strong.
Tender Leaf: Arugula remains the tightest item in this category due to cold weather impacts, but supplies should rebound soon.
Broccoli
The market is steady as Yuma production remains strong. Warmer temperatures are helping to keep supply levels stable with good quality.
Onions
Storage onions remain in strong supply with excellent quality. Red and yellow onions are widely available, but white onions remain tight.
Cauliflower
The market is holding firm with improving volumes as weather conditions normalize. Supplies are expected to remain stable.
Peppers
Bell peppers are abundant from Mexico and Florida, with steady supply and strong quality. Colored peppers remain readily available at stable prices.
Celery
Moderate supplies continue to meet demand, with Santa Maria and Oxnard providing steady shipments. Larger sizes remain slightly tighter but are improving. Quality is excellent.
Potatoes
FEBRUARY IS POTATO LOVERS MONTH!
Storage supplies out of Idaho remain strong, with excellent quality, particularly for larger sizes. The next couple of months will be a great time for potatoes.
Corn
Cold weather in Florida has slowed growth and tightened supplies for the next couple of weeks, but warm weather should bring relief to the market promptly.
Squash, Zucchini
Green squash remains plentiful in both California and Florida, while yellow squash supplies are slightly lower but expected to improve soon.
Cucumber
With Florida in its seasonal dormant period, Honduras is providing steady supply with strong quality. Mexico is also offering excellent availability.
Fruits
Loading...
STRAWBERRIES
Production is rebounding following cooler weather impacts in California, Baja, and Central Mexico. Florida is struggling to meet strong Valentine’s Day demand but should see better availability soon.
MELONS
Cantaloupe: Tropical Storm Sara has caused lower yields, putting added pressure on the market. Offshore availability remains tight due to port delays and quality concerns. Mexican supplies remain low.
Honeydew: Tropical Storm Sara impacted production in key growing regions. More supply is coming from Mexico and Honduras, helping stabilize the market.
Watermelon: Increased shipments from Nogales and Florida are softening the market, and supplies are growing.
Honeydew: Tropical Storm Sara impacted production in key growing regions. More supply is coming from Mexico and Honduras, helping stabilize the market.
Watermelon: Increased shipments from Nogales and Florida are softening the market, and supplies are growing.
BLACKBERRIES, BLUEBERRIES, AND RASPBERRIES
Blackberries: Supplies are tight due to cold weather and a recent Mexican holiday but are expected to increase this week.
Blueberries: Chilean and Central Mexican fruit continue to arrive, with Baja adding volume. As Peru winds down, prices are firming up.
Raspberries: Limited production persists due to cold conditions, keeping supply tight.
Blueberries: Chilean and Central Mexican fruit continue to arrive, with Baja adding volume. As Peru winds down, prices are firming up.
Raspberries: Limited production persists due to cold conditions, keeping supply tight.
PINEAPPLE
Heavy rainfall in key growing regions has reduced yields, keeping pineapples tight through mid-April. Costa Rican fruit remains in high demand.
LEMONS, LIMES, ORANGES
Lemons: The market remains steady, with California’s desert region maintaining solid production through February.
Limes: Prices have risen slightly, and upcoming harvests are expected to bring smaller fruit, tightening larger sizes.
Oranges: Supplies are shifting toward larger fruit, and pricing on smaller sizes is increasing. Brix levels indicate a strong season.
Limes: Prices have risen slightly, and upcoming harvests are expected to bring smaller fruit, tightening larger sizes.
Oranges: Supplies are shifting toward larger fruit, and pricing on smaller sizes is increasing. Brix levels indicate a strong season.
STONEFRUIT
Imported peaches, plums, and nectarines are arriving on both coasts, with increasing volume expected. Domestic Asian pears are nearly finished, while imports should start arriving soon. Kiwi supplies remain strong with stable pricing.