The Fresh Report
Incredible Local Quality
October 6th, 2025
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East Coast
The growing region of Georgia can expect a warm, rainy week, with highs in the low to mid-80s and lows in the high 60s. Scattered thunderstorms are expected through the entirety of the week.
West Coast
The California growing region can expect cooler temperatures this week, with highs in the upper 60s and lows in the low to mid-50s. Expect partly cloudy skies for the majority of this week.
Mexico
The growing region of Mexico can expect a cooler week this week, with highs in the low to mid-80s and lows hovering in the mid-60s. Sunny skies with little to no rain are forecasted for the region this week.
Fruits
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STRAWBERRIES
The strawberry market has tightened up significantly due to excessive rain in Salinas and Watsonville this past week. Expect tight supplies, smaller berries, and shorter shelf life for the next few weeks as the fields and fruit recover. New fields in Oxnard are expected to start within the next week or so which will provide some relief.
GRAPES
The domestic grape season is well underway, with excellent quality being reported out of California. Smaller sizes are more abundant this week, with larger size fruit expected soon as the crop progresses.
MELONS
Cantaloupe: Smaller sizes remain more limited as size profiles are peaking at 9ct. Markets are ticking slightly higher this week.
Honeydew: Quality is excellent and markets are steady. Supplies are peaking on larger sizes.
Watermelon:Supplies remain steady on both coasts this week.
Honeydew: Quality is excellent and markets are steady. Supplies are peaking on larger sizes.
Watermelon:Supplies remain steady on both coasts this week.
BERRIES
Blackberries: Ample supplies are coming out of Central Mexico and California. The market is steady.
Blueberries: The Pacific Northwest has officially ended. Supplies remain light, though relief is on the horizon as imports from Peru are expected to ramp up significantly this week.
Raspberries: Supplies are steady out of both California and Mexico. Quality is excellent.
Blueberries: The Pacific Northwest has officially ended. Supplies remain light, though relief is on the horizon as imports from Peru are expected to ramp up significantly this week.
Raspberries: Supplies are steady out of both California and Mexico. Quality is excellent.
PINEAPPLE
Pineapple supplies remain extremely limited due to heavy rains in Costa Rica reducing yields. Crownless pineapples are especially tight. Expect an elevated market for the foreseeable future, potentially until the end of the year.
LEMONS, LIMES, ORANGES
Lemons: Markets remain strong this week, especially on smaller sizes (165ct and smaller). Prices have escalated accordingly. Quality is also of concern as decay and soft spots are being reported industry-wide.
Limes: Markets have stabilized over the past week as new crop volumes have picked up. Smaller sizes are more abundant with this new crop.
Oranges: Supplies remain tight, especially on smaller sizes. The Valencia season will come to an end within the next 3-4 weeks, and navels are to follow. Florida is expected to start its navel season towards the end of the week.
Limes: Markets have stabilized over the past week as new crop volumes have picked up. Smaller sizes are more abundant with this new crop.
Oranges: Supplies remain tight, especially on smaller sizes. The Valencia season will come to an end within the next 3-4 weeks, and navels are to follow. Florida is expected to start its navel season towards the end of the week.
STONEFRUIT
Nectarines are officially finished for the season, and peaches will be wrapping up by the end of the week. Plums, however, remain steady, and domestic kiwi has started in a light way.
Vegetables
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Asparagus
Yields in Mexico have been drastically reduced due to Tropical Storm Mario. Supplies in Peru remain relatively steady. The market is holding steady at higher levels. Some relief is expected within the next two weeks once the crops have a chance to recover.
Green Beans
The southeast growing region is going steady with ample volume and excellent quality.
Avocados
Markets are mostly steady, with larger sizes in peak production and smaller sizes currently more limited. California is beginning to wind down its season as offshore fruit starts to land on both coasts.
Lettuce
Iceberg: Demand exceeds supply on this commodity this week. Insect and weather pressures in the fields out West have lead to much lighter supplies than previous weeks. Quality issues such as puffy and misshapen heads and discoloration are being reported industry wide. Markets are escalated.
Leaf:Markets remain firm, and supply is meeting demand. Some minor quality issues such as fringe burn are being reported, though nothing too extreme.
Tender Leaf:Tender leaf items are slightly more limited this week due to excessive heat and rain in the fields. Markets are trending higher this week as a result.
Leaf:Markets remain firm, and supply is meeting demand. Some minor quality issues such as fringe burn are being reported, though nothing too extreme.
Tender Leaf:Tender leaf items are slightly more limited this week due to excessive heat and rain in the fields. Markets are trending higher this week as a result.
Broccoli/Cauliflower
Minor quality issues are being found in both the broccoli and cauliflower fields due to excess moisture and insect pressures. As a result, yields are down, and markets have ticked higher.
Onions
Washington and Idaho are going strong with excellent quality being reported. The market is steady.
Brussel Sprouts
Brussel sprout supplies are continually improving and the market should follow this downward trend over the next few weeks until normal.
Peppers
North Carolina continues to produce most of the green bell pepper volume in the Southeast. Georgia also started in a light way last week. Markets remain steady on both green and color bell peppers.
Cauliflower
The market for cauliflower has evened out due to restored production and supply and quality are strong again.
Potatoes
Idaho and Washington new crop is going strong, with excellent quality and ample supplies on all sizes. Markets are beginning to fall from previously elevated levels.
Celery
Supplies are more limited this week, especially on larger sizes. Quality is still excellent, however prices are higher this week due to light supplies.
Squash, Zucchini
Impeccable growing conditions in the southeast has caused an abundance in supply. Markets remain soft again this week, and quality is excellent.
Corn
Georgia started its fall corn season in a light way over the weekend. Initial harvest reports show quality is excellent. Expect the markets to come down on the East coast as volume continues to pick up out of Georgia.
Tomatoes
Supplies are steady and quality is excellent out of the Virginia and Tennessee growing regions. With ample volume also emerging out of California and Mexico, markets are soft. Quality is fair to great out of all growing regions.
Cucumber
Georgia is now in full swing, with excellent quality being reported. With multiple growing regions producing ample volume, the market is low and steady.
Eggplant
Georgia is now going strong leading to lower prices on the East coast. Quality is great and markets are steady.