The Fresh Report
The Latest on Our Greatest
March 10th, 2025
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East Coast
Following a stormy weekend, this week will be mostly sunny in the Southeast with some rain on Thursday morning. Highs will be in the mid 60s starting on Monday and ramp to 85 as soon as Wednesday, then following the rain the high will dip to 65 again on Friday and rise to the mid 70s throughout the weekend. Lows will range from the low 40s to lower 50s accordingly.
West Coast
Yuma will be mostly sunny this week with highs ranging from upper 70s to lower 80s consistently. The average lows will be ranging from the lowest of the 50s to the highest through the weekend.
NOTE: Growing regions will soon begin transition from Yuma, AZ to Salinas, CA in the coming weeks.
Mexico
In Baja, this will see equal parts sun and equal parts clouds. This will keep highs consistently in the high 60s reaching 70° and lows will range from the upper 40s to lower 50s throughout the week.
Vegetables
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Tomatoes
Tomatoes are steady with strong quality and ample supplies from both Mexico and Florida. Expect good availability and promotable volumes.
Eggplant
Supplies are still light, but the spring harvest is approaching in multiple growing regions. There will be a seasonal increase in demand due to Lent, and growers have accounted for this accordingly.
Asparagus
Production on both coasts has ramped up with strong supply across all sizes, including XL and jumbo. The market is currently competitive.
Green Beans
Warm weather has brought steady supply out of the Florida growing region and should continue this way for the time being.
Avocados
The market is strengthening as Mexico continues to reduce harvests, leading to rising prices. Smaller sizes remain dominant, while larger fruit commands a premium. California’s season has started ramping up but may remain limited for now due to recent rains, sizes are in the 48ct and 60ct range here. Currently elevated markets will persist until Mexico lets up.
Lettuce
Iceberg: Availability is lighter this week as demand begins to rise. Slight insect damage has been reported, but otherwise quality is fair and weight is full.
Leaf: Availability is lighter across the board, while demand has strengthened. While there has been some minimal fringe and tip burn, quality is excellent from everything to weight and texture.
Tender Leaf: Quality for arugula, spinach, and cilantro is much greater this week along with supply. Any insect pressure has dropped significantly, and the market is steady as can be.
Leaf: Availability is lighter across the board, while demand has strengthened. While there has been some minimal fringe and tip burn, quality is excellent from everything to weight and texture.
Tender Leaf: Quality for arugula, spinach, and cilantro is much greater this week along with supply. Any insect pressure has dropped significantly, and the market is steady as can be.
Broccoli
Supply remains strong, with quality holding steady. Some yellowing has been observed in certain lots, but overall product remains in good condition. Warmer weather has improved sizing, and the market is holding steady.
Onions
Storage supplies are strong, with ample availability of red and yellow onions. White onions remain slightly limited, but overall market conditions are stable.
Cauliflower
The market is holding firm with improving volumes as weather conditions normalize. Supplies are expected to remain stable.
Peppers
Supply is steady out of multiple growing regions, but green pepper has passed its peak and cold weather has restricted overall yield. Old crop quality remains solid, but new fields in Florida are yielding well-sized fruit. Mexico continues to offer excellent quality and Canada should begin harvesting by month-end.
Celery
Moderate supplies continue to meet demand, with Santa Maria and Oxnard providing steady shipments. Larger sizes remain slightly tighter but are improving. Quality is excellent.
Potatoes
MARCH IS PRIME POTATO SEASON!
Market conditions are ideal with plentiful storage supply out Idaho, where sizing and quality is optimal. The next couple of months are a wonderful time for potatoes!
Corn
Warm weather has brought steady supply out of the Florida growing region and should continue this way for the time being.
Squash, Zucchini
Green squash remains plentiful in both California and Florida, while yellow squash supplies are slightly lower but expected to improve soon.
Cucumber
Mexico continues to provide a strong supply with excellent quality and Florida has begun and will run through May.
Fruits
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STRAWBERRIES
There is availability from multiple growing regions, but there is some seasonal pressure on the West Coast. Florida and Central Mexico are now well past their seasonal midpoint and production is declining gradually. Increased volumes will come out of California and Baja.
MELONS
Cantaloupe: High prices due to growing conditions and supply chain challenges are steadying out with increased shipments from Honduras and Guatemala.
Honeydew: Offshore honeydew supplies are picking up and fruit from Mexico is now available. Larger sizes are more prevalent and the market is competitive.
Watermelon: Mexican acreage is lower, keeping demand steady. Offshore shipments are helping to supplement supply.
Honeydew: Offshore honeydew supplies are picking up and fruit from Mexico is now available. Larger sizes are more prevalent and the market is competitive.
Watermelon: Mexican acreage is lower, keeping demand steady. Offshore shipments are helping to supplement supply.
BLACKBERRIES, BLUEBERRIES, AND RASPBERRIES
Blackberries: Availability is far less than anticipated this week and a substantial portion of the crop has been rejected for quality concerns.
Blueberries: The Chilean season has officially ended, but Central Mexico and Baja remain steady with exceptional quality.
Raspberries: Supplies remain limited due to gaps in production and lighter volumes, with steady demand. California will begin light production soon, barring weather conditions.
Blueberries: The Chilean season has officially ended, but Central Mexico and Baja remain steady with exceptional quality.
Raspberries: Supplies remain limited due to gaps in production and lighter volumes, with steady demand. California will begin light production soon, barring weather conditions.
PINEAPPLE
Supply remains tight, with peak volumes not expected until May. Costa Rican pineapples are in high demand, and rain through mid-April may impact availability and pricing.
LEMONS, LIMES, ORANGES
Lemons: Market remains steady with good availability from California and peak sizes on the smaller side.
Limes: Prices are increasing as larger sizes remain limited. Quality is good across the board. Crossings are strong and offshore fruit is available, but expect continued volatility.
Oranges: Peak sizes have shifted to 72ct and 88ct as sizing meets expectations. It is a strong year for foodservice.
Limes: Prices are increasing as larger sizes remain limited. Quality is good across the board. Crossings are strong and offshore fruit is available, but expect continued volatility.
Oranges: Peak sizes have shifted to 72ct and 88ct as sizing meets expectations. It is a strong year for foodservice.
STONEFRUIT
Imported peaches, plums, and nectarines are arriving on both coasts, with supplies remaining steady. Pear supplies are limited until California’s new Bartlett crop arrives in mid-July. Kiwi remains readily available with stable pricing.